My brief (in development)































































I narrowed this down to my favourite subjects….


SO I have decided that the subject I am going to do my project on is…..COMFORT

WHY?– questions

What would you say comfort is?

Do you think actions speak louder than words?

How do you break out of a Comfort zone? – limitations

Why do people need comforting?

Do Facebook status’s feed people seeking comfort/attention?

What happens in the comfort zone?

What can happen out of the comfort zone?

Can clingy parenting affect the way people seek comfort?

Is Psychological and Physical comfort connected?

When in need of comfort do actions speak louder than words?

The benefits and effects of comfort how mollycoddling can effect people and make them too dependant comfort seeking. Look at how discomfort can bring adversity and growth.

Does comfort have it limits? How long does comfort last?

How? – Skills required / Strategy 

Skills I will use are Photoshop,Illustrator, Papercutting, Packaging.

Areas to look into

-Psychological and physical comfort.

-How people are comforted.

-If when in need of comfort actions speak louder than words.

-Comfort Zone

-Comfort eating




The target audience age range is 13-50. It is targeted at teens, students and parents. It will reach this audience by being a helpful guide educating them on comfort.


It will be on display in a small local gallery. The Audience will be able to interact with the work therefore they will be able to spend a while looking/interacting with the work. A similar site is the Site Gallery in Sheffield.

Research Techniques 

I will look and gather information from psychological studies as well as surveys and interviews as well as other research methods. Existing work that relates to mine is Jessica Hagy’s work. My work will be focusing on the Social side of PEST.







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Why you have to be comforted

  1. Grief
  2. Death
  3. Pain
  4. Shock
  5. Lonely
  6. Scared
  7. Sad
  8. Angry
  9. Worried/Anxious

10. Accident

11. Bad news

12. Build up/Overload

How to comfort someone

  1. Listen
  2. Hug
  3. Be there
  4. Friendship
  5. Offer to help
  6. Be understanding
  7. Sympathise
  8. Be compassionate
  9. Don’t judge

10. Don’t blame

11. Put yourself in their place

12. Spend time with them

13. Be supportive

14. Love

15. Positivity

16. Be calm

17. Talk

18. Empathy

Signs people might be in discomfort

  1. Stressed
  2. Tearful
  3. Angry
  4. Confused
  5. Jumpy
  6. Facial emotions
  7. Tone of voice
  8. Facebook status

Things you can get comfort from

  1. Smells
  2. Home
  3. Friends
  4. Family
  5. Toys
  6. Memories
  7. Belongings
  8. Clothes
  9. Softness

10. Warmth

11. Hugs

12. Places

13. Food

You get comfort from neural connections made earlier in life, for instance when you are hugged it reminds you of being held as a baby, it is these events that remind you of previously comforting events, and we build up a library of comforting things.

Fenced in, boundaries, contained, boxed in, thinking outside the box.

If you are always in the box you wont see the outside of the box.

You don’t get comfort from people saying things and then letting you down.


Jessica Hagy


HAGY, Jessica (2010). Stretching is good stuff. [online]. Last accessed 11th march 2014 at:



FELDT, David (2013). Taking that leap of faith out of one’s comfort. [online]. Last accessed 11th march 2014 at:

No Box


UNICEF (2013). Innovation versus an intern’s comfort zone[online]. Last accessed 11th march 2014 at:

comfort zone


VELLA, Dean (2012). Get Out of Your Comfort Zone and Get Ahead in Your Career. [online]. Last accessed 11th march 2014 at:



BENNETT, Jennifer (2013). Get Out of Your Comfort Zone. [online]. Last accessed 11th march 2014 at:

Dominic Wilcox

“I spend most of my time attempting to reveal the hidden surprises which are embedded within the banal, everyday things that surround us.”

The quotidian / everyday
Using design to speak about human behaviours
The mediating nature of objects and behaviour
Independent (not fitting in convenient labels
of practice)
Disruptive power of design (objects that make us think)
The line between usefulness and uselessness
research methodologies
Creativity/creative process
Thinking through making
Edward De Bono
Dunne & Raby
Ron Arad
social/technological/economic/ political
creative intervention of
everyday behaviour and
objects that surround us

Comfort (fabric softener)

Comfort fabric conditioner helps you and your loved ones feel cared for every day.

Comfort does not only provide exceptional softness and fantastic fragrances; using Comfort in every wash leaves clothes feeling soft and gentle on your skin, helps your clothes to breathe and protects the colours of clothes. It also helps to keep clothes looking newer for longer, and after washing it speeds drying times and helps make ironing easier.


The company who made Comfort fabric softener have been very clever with their wording as many words relate to the theme of comfort (it’s like subliminal messaging you don’t realise till you look at it for a while) I’ll break it down how each word relates.

helps you–  When you are in need of comfort (in discomfort) you want people to help you.

loved- When you are in need of comfort (in discomfort) you want to feel loved.

feel cared for- When you are in need of comfort (in discomfort) you want to feel cared for.

provide- When you are in your comfort zone you have security and things are provided for you.

softness- When you are in need of comfort (in discomfort) people often use soft objects, blankets, bedding, soft toys etc.

fragrances- When you are in need of comfort (in discomfort) smells remind people of places for eg home.

gentle- When you in need of comfort (in discomfort) people feel fragile and need others to be gentle with them

The idea of finding comfort in objects.

Bible comfort

People can find comfort in religion:

Isaiah 41:10- So do not fear, for I am with you;
do not be dismayed, for I am your God.
I will strengthen you and help you;
I will uphold you with my righteous right hand.

John 16:33-“I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world.”

Romans 8:28- And we know that in all things God works for the good of those who love him, who have been called according to his purpose.

2 Corinthians 1:3-4-Praise be to the God and Father of our Lord Jesus Christ, the Father of compassion and the God of all comfort, who comforts us in all our troubles, so that we can comfort those in any trouble with the comfort we ourselves receive from God.

Philippians 4:6- Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God.

Hebrews 13:5-Keep your lives free from the love of money and be content with what you have, because God has said, “Never will I leave you; never will I forsake you.”

Philippians 4:13-I can do all this through him who gives me strength.

Proverbs 19:21-Many are the plans in a person’s heart,
but it is the Lord’s purpose that prevails.

Proverbs 20:24- A person’s steps are directed by the Lord.
How then can anyone understand their own way?

Joshua 1:9-Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.”

Jeremiah 29:11-“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”

Psalms 46:1- God is our refuge and strength,
an ever-present help in trouble.




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